SEO – Dubai, UAE

One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture and Google AdWords Keyword.

Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

So you have finally started your home business…now is the question of getting clients. The easiest way to get clients for your business is to advertise your product. Now, even a school kid would know that but how do you compete against other big players in the market? This is where effective advertising comes into the picture. So can I advertise on TV? Of course you can…but do you have the money to create an ad and then spend on prime air time?

That’s exactly why AdWords is so popular with people who don’t have big budget. AdWords is one of the most successful PPC advertising which has established itself as a leaders in online advertising industry.It is Google’s advertising platform where in you can compete with all the big guns no matter who you are. If you have good relevant content which would help users, Google AdWords is the way to go. The object of any advertising is to convey information to people who are looking for your product. That’s what AdWords does. It does not show up your ad to all the users rather it shows up only to users who are interested in your product. So how does Google do that? Keywords of course. Your ad is targeted to users who search for your keywords thereby getting you the most quality traffic possible. If they are searching for your keywords they might be interested in your product. You may be a freelancer or may have a small grocery shop with home delivery. You can choose to target a particular region or users with specific interest. Isn’t that great?

Ever thought of trying to optimize your site on your own? I wouldn’t say that it’s an easy task and it would definitely be hard for you to imagine in case you do not have the required technical skills. However, it’s not as difficult to learn as you think. There are certain small yet powerful strategies and tips which you can implement to ensure that your site gets a boost in the ranking. Very few people realize that most of the SEO can be done through tools which are freely available.

However there are various other tools which you can use to optimize your site. Before delving into the methods that can be used to optimize your site, we should try to understand what the search engines are looking for. Most of the search engine have very basic requirement to rank the site on the top. Unique rich content and lots of quality back link. Yes, it that simple. However, most courses teach you that search engines are some sort of a mean monster who just loves to penalize your site. It’s true in case you are trying to trick the search engines by trying to fool the system. You should understand the search engines from a user’s prespective to better understand SEO. If you were a user and you searched for a specific keyword what results would your expect? Relevant right? Ask the same question for your keywords and site keeping the user in mind. This is the best way to start. Think from the user point of view as you are creating the sites for someone else to  use. They should be able to use them easily without any trouble. Apart from this the popularity of your site too determines your ranking. We are talking about back links. Get relevant back links and let your out going links be to relevant sites only. This is the best practice to follow. In deciding your page ranking, search engines will look for links to your sites and not just any links.

If you have been working for long on computers, you would know how important it is for you to have a back up for your work. Imagine all your hard work being lost due to a system crash. Wouldn’t it be better if you had a back up of your work. Back up refers to a copy of your previous work. While you set up your sites too, its a good practice to back up the files that you have uploaded. Backup methods and strategies will differ from person to person and from large firms using a client or server model to smaller companies and individuals. There are chances that the server hosting your site could crash. Irrespective of they providing you a back up wouldn’t it be worth if you had all your work stored as back up on your system. You could easily get your site up even if the hosting company does not provide you one. This means you do not loose much traffic.

Over the year the world wide web has become one of the most important part of our lives. It has change the way we live today. It has developed so much that today you could do almost everything  sitting at your home or office. Be it ordering your lunch or paying your utility bills.  As more users are catching on the Internet craze, there are many online marketing companies which have sprung up to provide their services to these users. Today Internet has become a great source of opportunity for people to make money. How did all this happen? It’s all due to major consolidation that has happened in the search engine industry. There are companies which became competitors and there are competitors who joined hands to emerge as one single unit. Search engines have repositioned themselves as portals and have become an integral part of our lives.

Advertising is the key to promote your product online. It can be an extremely difficult task if you do not know how to go about it. The Internet is a very competitive medium in case you would like to promote your product. There are thousands of advertisers who are advertising the same product as you. But if done effectively, this can be most rewarding than most other advertising media. Pay Per Click (PPC) is the most prevalent advertising option found on the Internet. Other methods of Internet advertising includes search engine optimization (SEO) and cost per thousand impression (CPM) mode of advertising. Both pay-per-click and SEO are targeted to get your website on top of the search results page however CPM is used more to increase brand awareness.

Knowing how to find the best keywords to use in your site is a very important factor if you want to be successful in AdSense. This might sound simple but is not as simple as it sounds. This requires a lot of research. Finding the keywords which have low competition at the same time good profit margin is the key to success.

After a lot of experimentation, I came up these techniques to find the right combination and I hope this helps you in getting the maximum out of AdSense. This may not be the best process but it definitely works. Also, improving on the existing one is much easier than working out something from the scratch. So here you go….